Warning Labels Campaign Wins Big for Florida’s Children

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juverecordsadfinalDeveloped by The Children’s Campaign in partnership with The Delores Barr Weaver Policy Center, a series of public education posters and ads recently won three Gold ADDY awards and the prestigious Judge’s Choice Public Service Award at the 4th District Ad Federation 2016 Awards Ceremony.

The Warning Labels public education campaign portrayed close-up images of children with warning labels affixed to their foreheads, conveying action-oriented messages to launch an Open Doors service network for sex-trafficked children, as well give kids with juvenile records greater chances to  pursue jobs or education opportunities.

Highest award for creative excellence

juvenilerecordadaanologoThe ADDY Awards are considered the advertising industry’s largest and most representative competition, locally, regionally and nationally. The purpose of the awards is to recognize and reward creative excellence in the art of advertising.

A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. The Public Service Judge’s Choice Award recognizes the most successful creative campaign promoting a social cause.


Results-oriented campaign

Cropped sex trafficking ad“Although we’re very pleased our public education work received such exceptional honors for their creativity, especially considering the hundreds of entries with much bigger budgets, we are just as thrilled with the results we’re achieving for Florida’s children,” stated Roy Miller, president of The Children’s Campaign.

Several children’s policy issues are being championed by The Children’s Campaign this year. These include bringing forward a trauma-informed crisis response network for sex trafficked children, lowering the age of expunging certain juvenile records, removing open public access to misdemeanor juvenile records and putting safeguards in place for electronic posting, building on child welfare reforms, and expanding and improving Early Steps for disabled children.

All eyes are currently on the Florida House and Senate as they begin the state budget conference process because those results could still ultimately affect the passage of good measures for children.

The Children’s Campaign partnered with PeakBiety, a well-known Tampa advertising agency to create the artwork for the public education campaign. The firm developed the work largely on a pro-bono basis.



This Top Story brought to you by Karen Bonsignori and Roy Miller

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Warning Labels Campaign Wins Big for Florida’s Children